Frequently
asked questions

How is the guarantee calculated?

The guarantee is calculated based on your historical data. If you don’t have any historical data, we will run your campaign with your full budget for one month and create a benchmark.

How much does Elysa cost?

There are no setup or fixed fees. You choose the budget and get a proposal with a guaranteed number of leads/online orders. If Elysa is able to outperform your current campaign (up to 25%) and reach the guarantee, she'll earn the remaining budget. If she misses her guarantee, she will keep your campaign running until the guarantee is reached.

How long is the commitment period?

The standard contract period for Elysa starts with a 12 or 24-month commitment period. Depending on your budget, we may also propose shorter contract periods. However, if Elysa doesn’t reach the guarantee for 2 cumulative months, you can give us a 1-month notice and step out of the contract.

Is Elysa a "do it yourself solution"?

No. We can proceed as long as we have access to clear metrics that provide an overview of ad expenditure and results (leads, online orders, goals, etc.) with regards to the achievement of the agreed upon "goal".

How long is the training period?

The Elysa training period for all budgets is 3 months long.

What happens if goals are not reached during the training period?

Should Elysa's performance fall below the goal target that was set during the training period, any missing goals are automatically transferred to the campaign's "regular period" that follows the fixed training period.

Can I get out of the contract during the training period?

The earliest time for you to get out of the contract is 2 months after the training period (if goals are not reached by then).

Can the break clause be applied during the training period?

The break clause is only applicable following the training period, not during the training period.

Is it possible to apply geotargeting to multiple locations?

Yes, Elysa can apply multiple targets per theme and 1 target per variation.

Which platforms does Elysa use?

The main platforms that Elysa works with are Google, Facebook, Instagram & Bing. We will use every channel within these platforms to achieve the guarantee.

If I only use Google for my online campaign, will Cleoo create standard FB & Instagram campaigns during the training period?

Elysa has the option to create ads at any given time, and when additional channels are added to the mix. These will be submitted for approval before being launched.

If I only use Google for my online campaigns at present, will the goal guarantee calculation be based on this channel alone?

Yes, the calculation will be based on the current results you have on the channel you use. 
It would be the same if, for example, a potential future customer only uses Facebook Lead campaigns.

Does Cleoo provide customers with access to Cleoo’s ad accounts?

Cleoo will give you access to Analytics & Tag Manager and viewing access on ad accounts only on request.

How does Cleoo ensure the lead quality?

To make sure we provide you with quality leads, Cleoo created a point system attribution based on various criteria (see the table below). Only leads with a score of 80% and above of the total criteria will be passed on to you. The lead rating will only be possible when Cleoo creates a landing page for you.

How do I receive my leads?

It is important for us to get these leads to you as quickly as possible so that you can respond while the lead is still hot. We have found email to be the most effective means for this. Once we're all set up, you will be able to receive your leads via email.

How does Cleoo factor in "low quality leads" when analyzing a potential partner's former campaign?

For now, this variable cannot be accurately factored in.

We would nevertheless expect that the ratio between high quality and low quality leads will remain the same after Elysa optimizes the campaign.

If I have my own managed landing page, how can Cleoo ensure that recommended updates to my landing page are done?

Cleoo cannot ensure this. It therefore follows that due to this lack of control, a goal guarantee for a campaign featuring an externally-managed landing page (i.e. where Cleoo does not provide a landing page) will be adjusted to be lower.

What happens if the tracking on my website is broken?

Broken tracking typically translates into the following scenario for Cleoo: spending money and generating results that are not tracked.

If tracking is broken, Cleoo considers that prorated goals are being achieved on a daily basis.
For example, if Cleoo guarantees 30 goals per month and the tracking was broken during 5 days without the campaign being paused, Cleoo assumes that 5 goals have been reached during this time.

How many changes can I request with an Elysa campaign?

Theme creation is fully within Cleoo's remit; Cleoo decides when it is needed. 
For tiring ads or underperforming campaigns, Cleoo will not execute a new theme. 

If you want a specific new promotion, you can opt for an add-on subscription:
- Elysa boost
- Elysa promo

Regular changes, like product changes, are acceptable.

Are the campaigns going to be paused automatically once the number of leads are reached?

Yes. The campaign will be paused once the cumulative goal target is reached.

Example Case: A client has signed for 30 leads per month: 

Achieved: 
Month 1: 15 leads
Month 2: 45 leads need to be achieved

The campaign will only stop once the goals of 60 leads has been achieved in a cumulative manner.

How is the guarantee calculated?

The guarantee is calculated based on your historical data. If you don’t have any historical data, we will run your campaign with your full budget for one month and create a benchmark.

How much does Elysa cost?

There are no setup or fixed fees. You choose the budget and get a proposal with a guaranteed number of leads/online orders. If Elysa is able to outperform your current campaign (up to 25%) and reach the guarantee, she'll earn the remaining budget. If she misses her guarantee, she will keep your campaign running until the guarantee is reached.

How long is the commitment period?

The standard contract period for Elysa starts with a 12 or 24-month commitment period. Depending on your budget, we may also propose shorter contract periods. However, if Elysa doesn’t reach the guarantee for 2 cumulative months, you can give us a 1-month notice and step out of the contract.

Is Elysa a "do it yourself solution"?

No. We can proceed as long as we have access to clear metrics that provide an overview of ad expenditure and results (leads, online orders, goals, etc.) with regards to the achievement of the agreed upon "goal".

How long is the training period?

The Elysa training period for all budgets is 3 months long.

What happens if goals are not reached during the training period?

Should Elysa's performance fall below the goal target that was set during the training period, any missing goals are automatically transferred to the campaign's "regular period" that follows the fixed training period.

Can I get out of the contract during the training period?

The earliest time for you to get out of the contract is 2 months after the training period (if goals are not reached by then).

Can the break clause be applied during the training period?

The break clause is only applicable following the training period, not during the training period.

Is it possible to apply geotargeting to multiple locations?

Yes, Elysa can apply multiple targets per theme and 1 target per variation.

Which platforms does Elysa use?

The main platforms that Elysa works with are Google, Facebook, Instagram & Bing. We will use every channel within these platforms to achieve the guarantee.

If I only use Google for my online campaign, will Cleoo create standard FB & Instagram campaigns during the training period?

Elysa has the option to create ads at any given time, and when additional channels are added to the mix. These will be submitted for approval before being launched.

If I only use Google for my online campaigns at present, will the goal guarantee calculation be based on this channel alone?

Yes, the calculation will be based on the current results you have on the channel you use. 
It would be the same if, for example, a potential future customer only uses Facebook Lead campaigns.

Does Cleoo provide customers with access to Cleoo’s ad accounts?

Cleoo will give you access to Analytics & Tag Manager and viewing access on ad accounts only on request.

How does Cleoo ensure the lead quality?

To make sure we provide you with quality leads, Cleoo created a point system attribution based on various criteria (see the table below). Only leads with a score of 80% and above of the total criteria will be passed on to you. The lead rating will only be possible when Cleoo creates a landing page for you.

How does Cleoo factor in "low quality leads" when analyzing a potential partner's former campaign?

For now, this variable cannot be accurately factored in.

We would nevertheless expect that the ratio between high quality and low quality leads will remain the same after Elysa optimizes the campaign.

If I have my own managed landing page, how can Cleoo ensure that recommended updates to my landing page are done?

Cleoo cannot ensure this. It therefore follows that due to this lack of control, a goal guarantee for a campaign featuring an externally-managed landing page (i.e. where Cleoo does not provide a landing page) will be adjusted to be lower.

What happens if the tracking on my website is broken?

Broken tracking typically translates into the following scenario for Cleoo: spending money and generating results that are not tracked.

If tracking is broken, Cleoo considers that prorated goals are being achieved on a daily basis.

For example, if Cleoo guarantees 30 goals per month and the tracking was broken during 5 days without the campaign being paused, Cleoo assumes that 5 goals have been reached during this time.

How many changes can I request with an Elysa campaign?

Theme creation is fully within Cleoo's remit; Cleoo decides when it is needed. 
For tiring ads or underperforming campaigns, Cleoo will not execute a new theme. 

If you want a specific new promotion, you can opt for an add-on subscription:
- Elysa boost
- Elysa promo
Regular changes, like product changes, are acceptable. 

I haven’t heard back from my primary contact at Cleoo. Who should I reach out to?

Firstly, we apologise for this oversight and miscommunication; it’s entirely our fault. Please send an email including your company name and contact number to majoraccounts@cleoo.com and we will contact you directly.

Who do I reach out to when I have questions or queries regarding my campaign?

Please reach out to the Major Account Executive responsible for you via phone or email (majoraccounts@cleoo.com). If you are unsure of who your dedicated Major Account Executive is, please see FAQ "I haven’t heard back from my primary contact at Cleoo. Who should I reach out to?"

How long will it take for Cleoo to launch my Elysa campaign after I sign up?

1) It will take Cleoo a minimum of 4 weeks to create and launch your Elysa campaign.
2) Campaigns are scheduled to launch on the 1st and 15th of each month.
3) You can choose your campaign launch date as long as the above criteria are met.

Can my campaign launch on a date that is not the 1st or the 15th of the month?

Unfortunately not. Cleoo has two dedicated campaign launch dates each month to help the team stay organised and focused on each campaign.

Creating and launching campaigns is complex work, from creative asset creation to ad account setup and tracking installation. All elements must adhere to strict quality control guidelines to ensure a successful campaign launch. Having dedicated campaign launch dates allows our team to ensure that every element is executed properly.

What do you need access to before starting the campaign?

Google Analytics - Access level: Manage Users
Google Ads - Access level: Admin
Facebook - Access level: Admin

Which online marketing goals contribute to my business’s goal guarantee?

The goals that contribute to your guarantee are outlined in the quotation that you signed.
In general, an online marketing goal must be trackable and linked to your Elysa campaign for Cleoo to consider it an option for your guarantee.

Examples of online marketing goals include:
- Website or landing page form submissions
- Phone calls linked to click to call buttons on websites or landing pages
- E-commerce sales via an online shop

What is the Training period scheduled at the start of an Elysa campaign for and how long does it last?

The Training period is a ‘safe space' scheduled at the beginning of each campaign to allow Elysa (in coordination with Cleoo’s Customer Success team) to launch an initial campaign with the aim of exploring different strategies for generating the desired online marketing goals.

During the Training period, the goal guarantee is not strictly applied with regards to the Break Clause:
- Any monthly goals not met during the Training period will roll over to the Regular period
- The contract’s Break Clause only applies during the Regular period

The Training period affords Elysa the time to experiment and to scale up budget expenditure intelligently. This ensures that your budget is allocated to tried and tested goal generation strategies by the time the Training period finishes and the Regular period begins.

Elysa is reaching our goal guarantee for less than the budget we pay to Cleoo. Can our goal guarantee be revised upwards?

Elysa will work for some customers, but not all. Therefore, when we establish a mutually profitable collaboration with a customer we cannot then have that profitability re-negotiated downwards.

Profitable collaborations allow Cleoo to explore partnerships with different customers and helps us identify clients that we can establish a mutually profitable collaboration with.

I pay my budget quarterly; is there any way we could control when Elysa funds our campaign, e.g. could Elysa fund our campaign in month 1 of the quarter, pause the campaign for months 2 and 3 and then start funding the campaign again in month 1 of the following quarter?

Essentially, an Elysa campaign guarantees a customer a specific number of defined online marketing goals. You could interpret this as you having purchased a number of defined online marketing goals from Elysa each month.

Elysa must satisfy the type of goal guaranteed and the number of goals guaranteed.  Elysa must thus be free to explore different strategies for meeting the goal guarantee; no limitations can be placed on Elysa in terms of how and when a campaign is funded.

What are the conditions for a break of contract?

If the goals are below target over an average of 3 consecutive months after the training period, you can use the break clause and cancel the contract with a 1-month notice.

Can the break clause be applied during the training period?

No, the break clause is only applicable following the training period and not during the training period itself.

What happens when a contract is terminated? What belongs to me?

Creatives:
- Belongs to you
- You need to download them from the dashboard 

Ad Accounts:
You get a "stripped" down export of your account:
-Ads
- Bids/budgets set to zero
-Targeting: basic keyword list (no settings, no bids no audiences) 

Google Analytics:
Yes

Landing Page:
The domain belongs to you; the rest belongs to Cleoo

Customer Data
- Belongs to you
- Will be deleted from Cleoo's system after the contract is terminated

What are the conditions for a breach of contract?

Non-payment of invoices
When a subscription is canceled in the CSC
Change of goal definition
Failure to respond to written demands related to the campaign from Cleoo within 10 working days

What happens if there is a breach of contract by the customer?

No goals are delivered
Stop collaboration with immediate effect
Do not deliver missing goals
If we delivered extra goals, then we will invoice them
50% of the remaining contract is charged

What is the difference between a "breach of contract" and the use of the "break clause"?

A break clause allows the contract to end before the predetermined end date under specific circumstances. A breach of contract means the contract is ended with immediate effect, typically with heavy penalties.

I haven’t heard back from my primary contact at Cleoo. Who should I reach out to?

Firstly, we apologise for this oversight and miscommunication; it’s entirely our fault. Please send an email including your company name and contact number to majoraccounts@cleoo.com and we will contact you directly.

Who do I reach out to when I have questions or queries regarding my campaign?

Please reach out to the Major Account Executive responsible for you via phone or email (majoraccounts@cleoo.com). If you are unsure of who your dedicated Major Account Executive is, please see FAQ no. 1. "I haven’t heard back from my primary contact at Cleoo. Who should I reach out to?"

How long will it take for Cleoo to launch my Elysa campaign after I sign up?

1) It will take Cleoo a minimum of 4 weeks to create and launch your Elysa campaign.
2) Campaigns are scheduled to launch on the 1st and 15th of each month.
3) You can choose your campaign launch date as long as the above criteria are met

Can my campaign launch on a date that is not the 1st or the 15th of the month?

Unfortunately not. Cleoo has two dedicated campaign launch dates each month to help the team stay organised and focused on each campaign.

Creating and launching campaigns is complex work, from creative asset creation to ad account setup and tracking installation. All elements must adhere to strict quality control guidelines to ensure a successful campaign launch. Having dedicated campaign launch dates allows our team to ensure that every element is executed properly.

What do you need access to before starting the campaign?

Google Analytics - Access level: Manage Users
Google Ads - Access level: Admin
Facebook - Access level: Admin

Which online marketing goals contribute to my business’s goal guarantee?

The goals that contribute to your guarantee are outlined in the quotation that you signed.
In general, an online marketing goal must be trackable and linked to your Elysa campaign for Cleoo to consider it an option for your guarantee.

Examples of online marketing goals include:
- Website or landing page form submissions
- Phone calls linked to click to call buttons on websites or landing pages
- E-commerce sales via an online shop

What is the Training period scheduled at the start of an Elysa campaign for and how long does it last?

The Training period is a ‘safe space' scheduled at the beginning of each campaign to allow Elysa (in coordination with Cleoo’s Customer Success team) to launch an initial campaign with the aim of exploring different strategies for generating the desired online marketing goals.

During the Training period, the goal guarantee is not strictly applied with regards to the Break Clause:
- Any monthly goals not met during the Training period will roll over to the Regular period
- The contract’s Break Clause only applies during the Regular period

The Training period affords Elysa the time to experiment and to scale up budget expenditure intelligently. This ensures that your budget is allocated to tried and tested goal generation strategies by the time the Training period finishes and the Regular period begins.

Elysa is reaching our goal guarantee for less than the budget we pay to Cleoo. Can our goal guarantee be revised upwards?

Elysa will work for some customers, but not all. Therefore, when we establish a mutually profitable collaboration with a customer we cannot then have that profitability re-negotiated downwards.

Profitable collaborations allow Cleoo to explore partnerships with different customers and helps us identify clients that we can establish a mutually profitable collaboration with.

I pay my budget quarterly; is there any way we could control when Elysa funds our campaign, e.g. could Elysa fund our campaign in month 1 of the quarter, pause the campaign for months 2 and 3 and then start funding the campaign again in month 1 of the following quarter?

Essentially, an Elysa campaign guarantees a customer a specific number of defined online marketing goals. You could interpret this as you having purchased a number of defined online marketing goals from Elysa each month.

Elysa must satisfy the type of goal guaranteed and the number of goals guaranteed.  Elysa must thus be free to explore different strategies for meeting the goal guarantee; no limitations can be placed on Elysa in terms of how and when a campaign is funded.

What are the conditions for a break of contract?

If the goals are below target over an average of 3 consecutive months after the training period, you can use the break clause and cancel the contract with a 1-month notice.

Can the break clause be applied during the training period?

No, the break clause is only applicable following the training period and not during the training period itself.

What happens when a contract is terminated? What belongs to me?

Creatives:
- Belongs to you
- You need to download them from the dashboard 

Ad Accounts:
You get a "stripped" down export of your account:
-Ads
- Bids/budgets set to zero
-Targeting: basic keyword list (no settings, no bids, no audiences) 

Google Analytics:
Yes

Landing Page:
The domain belongs to you; the rest belongs to Cleoo

Customer Data
- Belongs to you
- Will be deleted from Cleoo's system after the contract is terminated

What are the conditions for a breach of contract?

Non-payment of invoices
When a subscription is cancelled in the CSC
Change of goal definition 
Failure to respond to written demands related to the campaign from Cleoo within 10 working days

What happens if there is a breach of contract by the customer?

No goals are delivered.

Stop collaboration with immediate effect.

Do not deliver missing goals.

If we delivered extra goals then we invoice them.

50% of the remaining contract is charged.

What is the difference between a "breach of contract" and the use of the "break clause"?

A break clause allows the contract to end before the predetermined end date under specific circumstances.  A breach of contract means the contract is ended with immediate effect, typically with heavy penalties.