Over the past 10 years, Facebook has taken the advertising world by storm, quickly rising to the top of the pile as the first-choice social media platfrom for online advertisers.
With over 2.4 billion monthly users, it’s no surprise why. Facebook advertising gives businesses an incredible opportunity to boost brand awareness, grow a community and drive sales with unique, precise audience targeting.
To put it bluntly, if your business doesn’t have a stable, consistent social media presence, you’re missing out on sales.
In this article, we’re going to give you a snapshot of Facebook advertising, including:
Read on to find out more.
Let’s let the numbers do the talking:
Fact #1: Your potential customers spend their spare time on Facebook, with the average consumer scrolling their News Feed for over 2 hours per day.
Fact #2: 98% of digital consumers use social media, and video is leading the charge. In fact, Cisco predicts that 79% of the world’s mobile data traffic will be driven by video by 2022.
Fact #3: 2.38 billion people use Facebook every month.
Fact #4: The average user spends 2 hours and 22 minutes on social media every day. (Global WebIndex Report 2019).
If you’re a business looking to carve your place in the digital market, Facebook definitely isn’t something you want - or can afford - to ignore.
However, making the most of your social media presence sadly isn’t as simple as boosting a post and sitting back to watch those dollar bills stack up.
In order to maximise your return, your first step should be setting clear, achievable goals for you to measure your progress against.
This is where the SMART acronym comes in. Regardless of your business type, your social media goals need to be:
Before launching into Facebook advertising, your first step should always be to define what you want to get out of the time, effort and money you’re putting in.
Broader social media goals that you could start with include raising brand awareness, improving your ROI, creating and growing a loyal fanbase, and increasing in-person sales if you have a physical customer-facing location.
Okay, so we’ve discussed why you should be on social media, but what can you actually expect to gain from investing your time and (precious) budget?
The benefits of social media span far beyond simply driving sales. Let’s take a closer look:
Brand awareness and customer loyalty
Social media is an excellent platform for both generating awareness amongst potential customers and boosting loyalty from existing ones. Regular posting with useful content and unique behind-the-scenes insights will make your audience feel like they’re part of your team and keep them coming back for more.
Running Google search and display ads isn’t always enough. By targeting your audience on Facebook as well, you add another platform to your marketing strategy and significantly increase your online visibility.
Target specific audiences
You don’t get to choose who reads an advertorial in a newspaper, or who views your billboard ad. That’s different on social media. Given the information Facebook knows about its billions of users, Facebook has the most advanced targeting features for advertising available, meaning you can refine your audience down to age, gender, profession, location, and even annual income.
Drive targeted traffic
The traffic you drive from social media is already aware of your brand and offer, making them significantly more valuable than generic organic traffic. Provided you’ve got a decent landing page set up ready to capture data, those who click through from Facebook will be more likely to convert.
Social signals are a big part of search engine optimisation. If you’re generating likes, shares, comments and clicks from your ads and social media posts, search engines will deem your on-page content to be just as engaging, and they’ll reward you with higher search rankings.
Increased understanding of your target market
You can never be 100% sure of who your target market is until you’ve tested it. Facebook ads give you the chance to run as many A/B ad tests as you want, helping you to home-in on specific audiences most interested in your products/services.
If you’re just starting out with online advertising, Facebook is a great place to kick off your strategy. With multiple billing options available and a transparent view of your daily budget and spend, Facebook gives you the control you need to test the waters, generate results, and scale.
Right, so now you know what you can expect to gain from Facebook advertising, it’s time to take a look at the types of ads you can run.
Facebook ads can be run in 6 main formats, each tailored towards different, specific goals:
Facebook has carved out a majority market share in the social media advertising space, and it doesn’t look like that’s going to change any time soon.
Hopefully this blog has given you some insight into Facebook ads, why they are important and what options are available to your business. If you’re now thinking of making a start with Facebook ads then great!
Have a think about how Facebook ads might fit into your overall online marketing strategy and drop us a line in the comments below to let us know.
Cleoo is an AI-powered cross-channel marketing solution for small businesses looking for big results. Get in touch with our friendly team now to find out just how much impact we could have on your online advertising.